A Minergie settlement with 165 harmonic rental apartments heated with seawater and a lovely park covering an area of more than 7000 m² is under development on an approximately 20,000-m² lot in Romanshorn's Im Witenzelg. The project's carefully developed positioning "Living as life intended" is implemented as the central statement. A sustainable increase in the level of awareness will be ensured to fit with the heterogeneous cross-regional target group. With the goal of renting the completed units at the end of every construction phase. This will be achieved using a magazine published several times, classical modes of advertising such as ads and posters, and additional tools ranging from postcards to trade-fair appearances.

See the project website witenzelg.ch

See also Architecture project Residential and commercial superstructure Witenzelg, Romanshorn



Location: Im Witenzelg, Romanshorn
Offer: 165 rental apartments, diverse service areas
Means of communication Brand personality, positioning, name development, claim, corporate design, ads and posters, bus advertisements, trade-fair appearances, postcards, website, construction-site webcam, editorial magazine with 5 to 6 issues, sales documentation, construction-site billboard.
Customer: ASGA Pensionskasse Genossenschaft, St. Gallen
Year: 2014 - 2017




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